Shiny Ads is an advertising technology company focused on helping online publishers maximize revenue from advertisers of all sizes. Our Self-Serve Advertising platform allows publishers to control the ad purchase process by directly offering an ad purchase system to their advertisers. It allows small and local (long-tail) advertisers to quickly and easily purchase advertising without the need of special knowledge of industry terminology, graphic designers, or a large budget. Through our patent-pending automated advertising management back-end process, payment is reconciled, banners are inserted into the publisher's ad server, advertiser's campaigns are monitored, and publishers are paid nightly.
Typically online publishers ignore small and local advertisers as it costs more to service their needs than the revenue they generate. Long-tail advertisers are accustomed to quick-and-easy advertising options and only have a small budget to work with. The team behind Shiny Ads understood this dilemma having worked both in the online publishing and online advertising and marketing worlds.
Shiny Ads was founded in May 2009 in Toronto with the goal to recoup the lost revenue from long-tail advertisers to publishers. Shiny Ads is not an ad network, nor solicits directly from advertisers or ad networks.
We strive to maximize revenue for web publishers. We believe that Self-Serve Advertising is an important first piece of our overall vision.
Roy Pereira (President, Founder)
Roy has over 15 years of experience in technology companies and has been involved in 5 startups with his first in 1992 which focused on Internet and Email software. He has been a marketing executive at both medium-sized public corporations and VC-funded startups, and also has a highly technical background with several patents and Internet standards to his name.
Jose Leal (Advisor)
Jose Leal brings invaluable experience in the advertising and media portal space as an adviser to Shiny Ads. In 1995 Jose co-founded Canada's first online automotive portal (AUTONET.CA). After 3 years of development and growth, AUTONET.CA was acquired by Canoe.ca (Canada's leading portal). By 2000 he had joined the ranks of Canoe management, taking on the role of Vice President and General Manager, where he remained until 2008.
Jose is currently CEO of WikiDOMO.
Rob Koturbash (Advisor)
Robert Koturbash is currently the founding Managing Director of the Maple Leaf Angels, an angel investment group based in the Toronto area. He is an active investor and has invested in several early stage companies. He also sits on the investment committee of the Investment Accelerator Fund administered by the Ontario Centers of Excellence.
Prior to the Maple Leaf Angels, Rob served as VP Finance and Operations for Snipe Networks. Previously, he was involved with the analysis and finance of rapid growth technology companies at Woodmere Court Investments. He was an associate at Helix Investments, a well established Canadian venture fund, and was a director of Agile Systems.
Rob holds a BSME from Tufts University and a M.Sc. in Engineering Management from Stanford University.
