For the last 3 weeks, our self-serve advertising interface has been asking advertisers specific questions about the ad purchase process. Shiny Ads has been metrics tracking in places for months now, but until now we didn’t know why users “dropped off” the sales cycle.

Today, we made available 3 key pieces of feedback so that our publisher can make the appropriate changes to their pricing and media kits and increase their conversation rates:

• Was there enough information in the media kit?
• Was the price reasonable?
• Was the pricing options easy to understand?

This entry was posted on Monday, September 21st, 2009 at 10:19 am and is filed under Advertiser, Geo-Targeting, Pricing models. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.