You would think that viewers would be more likely to click on shiny, animated banner ads, but text ads are still hugely popular and in a lot of cases, more effective as iPerceptions found out.

We have received a number of enquries about providing a self serve interface for text advertising and so today we are launching support for text ads within the Shiny Ads self serve advertising platform. A web publisher can now select an ad zone/placement that is designated for text ads only and can also design the HTML template that will be displayed with the advertiser-supplied title, description and URL. When an advertiser visits the “Advertise Here” self service interface, they are presented with a clean and easy interface to build their text ad, instead of the display banner builder.

This entry was posted on Thursday, September 24th, 2009 at 10:21 am and is filed under text ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.