Newly Released Enhancements to Publisher Ad Products
Today, Shiny Ads is releasing further enhancements to the Ad Product/Zone.
An ad product is how publishers define “what” they want to sell in their white-labeled Shiny Ads self-serve advertising product. It is an incredibly flexible construct that not only allows for specific pricing to be set, but also targeting, the customization of lead times, validation rules and other options.
Targeting: Hour of Day, Day of Week, US DMA, US ZIP Code - These new targeting options, for the advertiser to choose, are now available along with the existing targeting options such as country, state, city, language, site, zone, placement. Some targeting options only work with some supported ad servers.
Alternative Ad Server – Each ad product can now point to a different ad server and account. This provides greater flexibility to larger publishers with multiple ad servers and accounts through out their network of sites.
Start Lead Time – This option enables the publisher to offset the advertiser’s selected starting date for their campaign. It facilitates a “lead time” for publishers with internal processing policies.
Flight Duration Pre-Set – A publisher can now choose to pre-set the default campaign flight duration. eg. 30 days.
Destination URL Validation – A publisher can set a root domain that all destination URLs must be a subdomain of. All URLs are checked against a malware database and are rejected if they are found to contain malware.
Country Targeting PreSets – Ad products can be preset to target a specific set of countries, which prevents the advertiser from choosing which country they want to geo-target.
Order Sales Representative – To ensure compensation is allocated to sales representatives associated with assisting advertisers, this feature provides the option of requesting the advertiser to reference the salesperson’s name.
Defer Green-lighting the Approved Order – Publishers now have the option to defer “green-lighting” the inserted campaign in their ad server. This option allows a further approval by ad ops for such items as ad tag validation.
There is a lot more new functionality coming out shortly.