The Secret to Self-Serve Advertising: Marketing & Promotions
As Shiny Ads marks its 2 year launch anniversary, we are bringing out a large set of new functionality in Jan 2012.
We’ve learnt a lot since launching our Self-Serve Advertising Platform for premium publishers in January 2010. One of the most important elements to providing a simple and effective way for advertisers to purchase ads directly on a publisher’s web or mobile properties is how a publisher promotes their “new” self-serve advertising product.
Smaller advertisers are unaware that they can advertise directly on a specific website as there hasn’t been any technology to do that and all premium websites have a minimum ad buy amount that is typically much higher than what a small advertiser can afford. As a result, since its launched in 2000, Google AdWords has been synonymous with self-serve online advertising for small advertisers.
To overcome this hurdle, premium publishers need to promote and offer incentives for their white-labeled self-serve advertising product. One way to promote the new self-serve advertising product is to highlight it on high-traffic web pages. The other way is to market and promote it to existing advertisers.
Today, Shiny Ads is launching a set of powerful marketing and promotion tools to assist our publisher partners in generating greater revenue from their advertisers. Of course, all options are optional and highly configurable by the publisher.
Cart Abandonment Incentives – Automatically sends the advertiser an email plus an optional promotional discount code at specific intervals after they have created an ad buy, but have not paid for it.
Campaign Renewal Incentives – Automatically sends the advertiser an email plus an optional promotional discount code at specific intervals after their campaign is fully delivered, but they have not renewed and purchased a new one.
Frequent Buyer Incentives – Automatically sends frequent advertisers a promotional discount code to thank them for their loyalty.
Sales Events – Allows the publisher to set specific time frames throughout the year that trigger a sales event for their ad products and automatically emails their current and past advertisers about the upcoming sales event.
Special Promotional Broadcasts – Allows the publisher to quickly send an email with an optional promotional discount code out to all current and previous advertisers.
Weekly Campaign Status Emails – Each active advertiser now receives a weekly campaign status email displaying total impressions and clicks, plus the option to purchase another campaign form the same publisher.
Importing of Previous Advertisers – A publisher’s promotional emails can be sent to not only their advertisers on Shiny Ads, but also their previous advertisers. Those previous advertisers can be imported quickly either from a list of email address or through our SalesForce.com integration.