We are happy to have deviantART.com launch their Shiny Ads implementation after a couple of weeks of testing. deviantART.com is using Shiny Ads to allow their artists to advertise their artwork on the site in a 300×250 sidebar ad unit.  Their pricing model is CPC and their pricing options range from $20 to $1,000.

They are also using a new beta feature of Shiny Ads that allows them to “skin” the advertising interface to look like the rest of their web site.

You can see it at deviantart.com

It has been a great month and half since we opened up Shiny Ads to our beta testers. Based on the feedback, we have expanded the functionality and of course fixed defects.

For example, we now support multiple pricing models. Different web publishers charge different rates for their ads. Some charge on a CPM (impressions), some on the number of days, and some on CPC (clicks) basis. Sometimes ads are exclusive: no other advertisement can be sold for days already purchased. We have also added support for a CPM bidding system that is similar to Google AdWords and gives a higher priority to ad purchases that come in at a higher CPM rate.