Shiny Ads has a new case study outlining how one of our publisher customers, iGreatLakes.com (now part of OutdoorHub.com), utilized Shiny Ads and Google DFP to bring our their self-serve advertising solution. This Google-written case study can be found here.
AdWeek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform.
The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak directly to Adweek’s growing readership. If you don’t have a banner design handy, don’t worry. Just use the platform’s tool set to create banner ad designs that will run alongside Adweek’s editorial content.
“The interest in Adweek.com has exploded since its relaunch,” said Adweek publisher Erica Bartman. “The new Self-Serve Ad Platform is a great tool for products and services looking to connect with Adweek’s readers, who are not only decision makers in every sector of the industry, but also executives looking for new and exciting ideas.”
“We are Adweek after all,” added Doug Ferguson, gm of digital at Adweek. “We should constantly be investigating and even experimenting with new digital ad models.”
The Shiny Ads technology integrates with Adweek.com’s advertising system, automatically inspecting available inventory and fulfilling self-serve clients’ desired number of impressions. That allows it to generate revenue from new sources while avoiding any interference with ads sold to clients by the Adweek sales team, which the system always grants priority.
“Shiny Ads enables premium publishers to generate revenue from sources which were either shut out from or were very unprofitable,” said Shiny Ads founder and CEO Roy Pereira. “Our products target sell-side automation of premium inventory and are geared toward maximizing revenues for online publishers.”
The summer months are often a time when things slow down and we can play catch up (or at least play in the sun). That was not the case at Shiny Ads this year, although that is not a bad problem to have. With the arrival of fall, we have started to launch some of our new premium online publisher partners and we wanted to share them with you.
We are excited about the net-new revenue opportunity that our new publisher partners are entering through their white-label self-serve advertising platform, powered by Shiny Ads. Expect several more premium online publisher partners to be announced shortly.
If you want to check out a partial list of our premium publishers, go here;
MINNEAPOLIS, MN — (MARKET WIRE) — 01/26/11 — DigitalTown, Inc. (OTCBB: DGTW) announces that it has chosen Shiny Ads to power its self-service online advertising offering to advertisers on its hyper-local network of spirit sites. Shiny Ads, the innovator in self-service advertising, will support DigitalTown’s roll-out leveraging its platforms beginning February 2011. Starting with 18,000 basketball teams, 15,000 football teams and over 8,000 boys and girls lacrosse teams, ads will be published on more than 20,000 stand-alone high school websites managed by DigitalTown.
“Shiny Ads is excited to partner with DigitalTown to empower their self-serve advertising. Local advertisers will now be able to advertise exactly where their audience is online and get the exposure that they are looking for without having to spend large amounts on online advertising,” said Roy Pereira, President of Shiny Ads.
“With this ad platform we will have a virtual billboard online at every highway, tying to every local high school zip code,” said Richard Pomije, CEO of DigitalTown.
Phase one of the launch will begin with simple monthly ads. Phase two and three will be released with multi-domain and national platforms built in, which will be rolled out through 2011.
DigitalTown will announce its pricing and ad inventory levels in its February roll-out.
Users can follow their favorite team by searching for their school under www.digitaltown.com.
About DigitalTown:
DigitalTown, Inc. in Burnsville, MN is developing a nationwide network of more than 27,000 local online communities for high school students, alumni, boosters and local citizens. For more information, please visit www.digitaltown.com.
About Shiny Ads
Shiny Ads, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites. Launched in January 2010, Shiny Ads’ customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting www.shinyads.com.
Safe Harbor Language:
Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events. For more information, please visit www.digitaltown.com.
Company Contact:
DigitalTown, Inc.
info@digitaltown.com
(952)890-2362 (office)
Source: DigitalTown, Inc.
Analog Photography Users Group (APUG.ORG), the Internet’s largest traditional photography community, has chosen Shiny Ads to power its self-service online advertising offering to its small advertisers who want to target its niche visitors. 
“So far it seems to be going extremely well. It is no contest really. Our last self-serve advertising system was a lot more hands on, a headache and also seemed glitchy. We also had to chase people down for payments or they would request weird payment methods. Sometimes their payments would fail and we would be stuck fixing it manually.” said Sean Ross from APUG.ORG, “Now I just point them to our Shiny Ads ordering widget on our site and it does it all”.
APUG noticed an immediate improvement in advertiser responsiveness as seen in this quote from one of their small advertisers:
“I just assumed it (self-service advertising) would be a big pain and wanted to wait until I had more time, but I was pleasantly surprised that it appears pretty easy.”
About Shiny Ads
ShinyAds, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites. Launched in January 2010, Shiny Ads’ customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting http://www.shinyads.com.
About APUG.ORG
APUG.ORG is an international on-line community, completely devoted to traditional (non-digital) photographic processes. We are an active photographic community; our forums contain a highly detailed archive of traditional and historic photographic processes. More information can be gathered at http://apug.org
Shiny Ads has been helping more and more web publishers generate extra online advertising revenue and now we need to grow to continue to offer the best support in the industry.
We are hiring 4 new positions;
We are also looking for a new office space to accomodate our larger team.
Shiny Ads is pleased to announce that Sonico.com, South America’s 2nd largest social network, has launched a self-service advertising offering for small advertisers and their members using the Shiny Ads self-service advertising platform.
“Sonico.com was looking for a robust self-service advertising solution that could handle our multi-lingual users that were not savvy advertisers.” said Tomás O’Farrell, Chief Marketing Officer of Sonico.com, “Shiny Ads had the built-in support for the pricing model, display banner sizes, direct tie into DART DFP and most importantly, support for Spanish, Portuguese and English speakers”.
Shiny Ads automates the entire ad purchase process for smaller advertisers on mid-to-large web publishers bringing the long-tail advertiser’s lost revenue within reach.
About Shiny Ads
ShinyAds, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites.  Launched in January 2010, Shiny Ads’ customers include  top-1000 sites with local news and special interest/niche topics.  Find your lost revenue by visiting http://www.shinyads.com.
With the popularity of iPhone apps and now iPad apps, mobile advertising has become a very exciting growth market. To monetize that mobile traffic, apps are today relying on mobile ad networks such as Google’s adMob, mobclix and soon Apple’s iAds.
While eCPMs on the iPhone have been better than traditional online eCPMs, they never get near direct-sales ad rates (card-rates)Â since app owners are running their ads through ad networks. Â That is where Shiny Ads’ self-service advertising platform can help.
While most of our publishers operate large online web sites, our platform can also handle mobile advertising in apps and to showcase how you can accomplish this, I’ll give you an example of one of our publishers who also has an iphone app;
Dogbook released an iPhone app that has similar functionality to their famous Facebook app. Â They chose to monetize it with a 320×48 ad unit at the bottom of their application. Â This ad unit is being served by the same OpenX ad server that serves their online ads. Â This has the benefit of allowing Dogbook to change their ads in real-time and not have to release app updates whenever they change ad networks or paid campaigns. Â They are planning on an iPad version too and the only change that they will need to do, is to create a new ad unit with a size of 640×50.
Since this ad unit is being served up by a traditional ad server, they created a new ad zone in Shiny Ads that allows smaller advertisers to purchase the iPhone ad unit. Â These ad campaigns get served up instead of the ad network ads and monetize at a much higher revenue level. Â When a user clicks on the ad, a new Safari full-page window opens up with the destination URL.
If you don’t run your own ad server, you can still use Shiny Ads’ ad serving code in place of your traditional ad network code. Â Just point your mobile ad unit to our ad serving code and place your ad network’s ad serving code as the default ad in our publisher interface. Â That will ensure that when you receive an advertising order, it will be displayed instead of the ad network’s remnant banners.
Shiny ads is pleased to announce that Newschoolers.com, part of GrindNetworks.com, has starting selling online advertising directly to smaller advertisers using the Shiny Ads self-service advertising platform.
“Newschoolers.com has long been a place that is the breeding ground of whats next in the sport of skiing. Many tiny brands built themselves into legitimate companies through advertising on Newschoolers.com. However, as things grew and clients got bigger and bigger, it was hard to service the smaller companies who really just needed to get their first break.” said Doug Bishop, Newschoolers.com’s General Manager, “Shiny Ads allowed the Newschoolers team to service clients all the way down to the tiniest hat brand, and ensure that they too could have the opportunity to grow into staples of the ski industry”
Shiny Ads automates the entire ad purchase process for smaller advertisers, including directly interfacing with Newschoolers.com’s ad server DoubleClick DART DFP. Smaller advertisers can purchase online display advertising on Newschoolers at http://newschoolers.com/web/content/pagetemplate/name/advertise/
deviantART today launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community.
adPro is powered by the latest version of Shiny Ads self-serve advertising platform. It allows the advertiser to create a display ad using easy-to-use tools including banner templates, target the campaign by country, pay via a wide array of options and then track the performance of their campaign.
Since the entire ordering process is automated, including the ad insertion into deviantART’s OpenX ad server, transaction expenses are significantly reduced. This allows deviantART to lower its price point to attract small and local businesses that would traditionally not be able to afford such a campaign and would spend their small ad budget elsewhere such as ad networks.
“We’re excited by the launch of AdPro, powered by Shiny Ads.” said Ernie Riemer, VP of Advertising, “The platform Shiny Ads provides allows us an efficient and customizable way to offer a great product to the large number of small businesses looking to advertise on deviantART”
