Archive for the ‘Exclusive Daily’ Category

Different pricing models makes everyone happy

Tuesday, September 1st, 2009

It has been a great month and half since we opened up Shiny Ads to our beta testers. Based on the feedback, we have expanded the functionality and of course fixed defects.

For example, we now support multiple pricing models. Different web publishers charge different rates for their ads. Some charge on a CPM (impressions), some on the number of days, and some on CPC (clicks) basis. Sometimes ads are exclusive: no other advertisement can be sold for days already purchased. We have also added support for a CPM bidding system that is similar to Google AdWords and gives a higher priority to ad purchases that come in at a higher CPM rate.