Shiny Ads announces the launch of our audience targeting & optimization solution called Shiny Ads Audience Targeting. The offering is an add-on to the core Shiny Ads Self-Serve Advertising Platform and enables online publishers to take smaller ad buys for highly user-targeted ads by leveraging their user’s data and thus increasing revenue and performance.

With the launch of the Shiny Ads Audience Targeting, online publishers have the same ability to offer a highly targeted social ads platform that the large social networks do. Shiny Ads Audience Targeting acquires user data, targets on that rich user data and also has an innovative prediction engine that in real-time calculates which ad would obtain the highest performance for the current viewer based on rich user data and historical data from similar users.

“Shiny Ads Audience Targeting is the first offering of it’s kind to be delivered directly to online publishers” said Roy Pereira, Founder & CEO, Shiny Ads, “It is further extension of our mandate to provide publishers with automation tools for the monetization of their premium inventory.”

Shiny Ads Audience Targeting is built to be scalable and able to handle complex targeting and optimization calculations in real-time. It is the first advertising technology entirely built on the brand new event-based persistent architecture called node.JS which gives the product tremendous speed and makes real-time machine learning with big data a possibility. Shiny Ads Audience Targeting is available to online publishers with registered users with optional gender, age, location and other information.

ABOUT SHINY ADS

Shiny Ads is an advertising technology company specializing in sell-side automation of premium inventory. Our award-winning Self-Service Advertising Platform is our core product offering. With Shiny Ads, smaller advertisers are able to quickly and easily purchase advertising without the need of industry knowledge, graphic designers, or a large budget. Shiny Ads is NOT an ad network, nor do we solicit directly from advertisers or ad networks. We are solution provider that supports your direct sales team and works in conjunction with your ad network – providing online publishers with access to an untapped revenue stream. Visit our website at ShinyAds.com or check out our demo at vimeo.com/shinyads/intro.

For the last 3 weeks, our self-serve advertising interface has been asking advertisers specific questions about the ad purchase process. Shiny Ads has been metrics tracking in places for months now, but until now we didn’t know why users “dropped off” the sales cycle.

Today, we made available 3 key pieces of feedback so that our publisher can make the appropriate changes to their pricing and media kits and increase their conversation rates:

• Was there enough information in the media kit?
• Was the price reasonable?
• Was the pricing options easy to understand?

An advertiser can now select their geo-targeted cities by using our auto-suggester input field. The cities correspond to the cities available in the OpenX MaxMind geoIP database; 2.2 million cities.

This allows local advertisers to geo-target the correct cities and not worry about spelling mistakes.