For the last 3 weeks, our self-serve advertising interface has been asking advertisers specific questions about the ad purchase process. Shiny Ads has been metrics tracking in places for months now, but until now we didn’t know why users “dropped off” the sales cycle.

Today, we made available 3 key pieces of feedback so that our publisher can make the appropriate changes to their pricing and media kits and increase their conversation rates:

• Was there enough information in the media kit?
• Was the price reasonable?
• Was the pricing options easy to understand?

An advertiser can now select their geo-targeted cities by using our auto-suggester input field.  The cities correspond to the cities available in the OpenX MaxMind geoIP database; 2.2 million cities.

This allows local advertisers to geo-target the correct cities and not worry about spelling mistakes.