According to a study by eMarketer and found on Mashable.com, global social network ad revenues will hit $5.5 billion this year and then top $10 billion by 2013.

This revenue is, unfortunately, concentrated mostly on Facebook and Twitter with some also going to LinkedIn.

So how does an online publisher get into this game and grab part of this revenue?

Well, according to TechVibes.com, “Shiny Ads helps online media publishers compete with popular social networks” with our new Audience Targeting product.

Shiny Ads Audience Targeting creates a “Social Ads” platform directly with an online publisher’s inventory and registered user data. It not only can acquire user data, target on that rich data, but also predicts which ads will generate more publisher-side revenue based on the viewer’s user data and historical performance of similar users.

AdOperationsOnline.com also posted an interview with Roy Pereira, CEO of Shiny Ads, where he goes into detail on what it is and how it benefits our online publishers.

If you are interested in Shiny Ads Audience Targeting, please fill out our contact form.

A recent IAB commissioned survey suggests that 55% of the top 300 brand marketing executives will be spending less than $50,000 this year on mobile advertising. And 77% of those surveyed say that there will be a focus on mobile display advertising, among other mobile strategies. Read the full article on MediaPost.com.

Dan Frommer, contributing editor at Business Insider, documents the 10 advertising terms you’ll be hearing for years to come. “If you work anywhere near online advertising, you’re going to be hearing many of these terms for a long time. So now’s a good time to get a handle on them.”