Shiny Ads presented to Toronto’s development, investment and entrepreneurial communities this week at DemoCamp Toronto 25.
It was a great turnout with Gurbaksh Chahal keynoting and five social gaming presentation plus Shiny Ads presenting.
Many thanks to the organizers and to the audience for the great questions and interest.
With the New Year among us, it is time again for another update on Shiny Ads.
We are happy to announce that a major feature upgrade has been launched in the last few days.
1) Doubleclick DART DFP ad server support; Along with OpenX, Shiny Ads now directly supports DART DFP for campaign and banner insertion and monitoring. Support for DART includes many of the pricing models previously available including CPM, CPC, CPD (except exclusive). In the next few months, we will be working on adding support for two other major ad server platforms. Also, we now support OpenX Enterprise Hosted.
2) Promotional Codes; Send a discount code to your best advertiser or to a disgruntled advertiser. In the “promotional codes” section, you can create one-time promotional codes with either a percentage discount or a fixed amount. While you can generate any number of codes, regular fees are associated with the final discounted amount.
3) Banner Templates; Banner Templates are a great way for you to have all of your advertiser’s banner look the same or give them an even easier method to build their banners. There are several built-in banner templates but you can also create your own.
4) System Uptime monitoring; In an effort to make our performance more transparent, the Dashboard section now displays Shiny Ads’ up-time in the last 30 days (currently at 99.87%).
5) Page Monitoring; Along with Google Analytics, we now support your own ComScore, Omniture SiteCatalyst, Quantcast, and Audience Sciences analytics monitoring codes on the Advertise pages.
6) Internal ad server statistics; If you are running of of our internal ad server, the Dashboard section will now list impression/click statistics per advertiser for the specified period.
Also, we are hiring a experienced sales person to lead our web publisher acquisition efforts. This person will be part of the executive team and be a key person in our funding process. If you of anyone, please send them our way.
And finally, one “small” change; we are finally out of BETA status. Thanks to all of those who gave us feedback and worked with us to handle defects. Although we are out of beta, please keep your feedback coming to support@shinyads.com.
It has been about 2 months since we did a soft-launch and started our private beta of Shiny Ads’ self-service advertising platform for publishers. In that time, we have had great discussions with our publishers and received a ton of feedback on how to proceed forward.
Today, I’m happy to announce that we are opening up Shiny Ads to all publishers. Our registration form is now automated and requires no approval by us.
In essence, we are in an “Open Beta” as we finish out some of the remaining pieces of large functionality that we want to bring out before we officially launch. Over the next few months, we will continue to expand the functionality to make it easier for publishers to generate revenue and for their advertisers to purchases ads.