IDC Canada chose Shiny Ads as one of its top ten Canadian digital media companies to watch in 2011.
You can find their press release here and their report summary here.
The other digital media companies chosen were:
Shiny Ads (Shiny Inc.) is excited to be one of 16 featured technologies at this year’s AD:TECH San Francisco as part of their Innovation Alley. AD:TECH is the the leading interactive marketing conference and exhibition and Innovation Alley is a dedicated exhibit space that features notable start-ups and bleeding-edge technology providers.
“AD:TECH San Francisco is a great venue for Shiny Ads to showcase our innovative self-serve advertising platform to online publishers, potential partners, industry insiders and decision makers” said Roy Pereira, President and Founder of Shiny Ads. “Being chosen as part of the exclusive Innovation Alley group will provide us a unique opportunity to raise awareness to our target audience.”
The conference takes place in San Francisco during April 11-13 and brings the advertising industry together. If you are at the conference, please come visit us in the Innovation Alley section.
About Shiny Ads
Shiny Ads, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites. Launched in January 2010, Shiny Ads’ customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting www.shinyads.com.
Shiny Ads presented to Toronto’s development, investment and entrepreneurial communities this week at DemoCamp Toronto 25.
It was a great turnout with Gurbaksh Chahal keynoting and five social gaming presentation plus Shiny Ads presenting.
Many thanks to the organizers and to the audience for the great questions and interest.
Having smaller advertisers purchase online ads in a self-service interface isn’t new. Google AdWords launched in 2000 and has become the de-facto standard when small advertisers think of online advertising.
But this is actually a problem. Smaller advertisers don’t think to look anywhere else to advertise other than Google and when the adventurous do contact a web site’s direct sales force, they get an unpleasant surprise with the large minimum buys, unknown industry terminology and a process that isn’t catered for an ad-industry outsider.
This explains both the excitement that self-serve advertising technology has with web publishers for its revenue generating potential, but also the myth that by just making it available, “they will come” and purchase ads.
As with any early technology, promotion is key to educate your customers and to break through the myth barriers.
Last week, we had one of our largest clients create a promotion with their existing Shiny Ads self-serve advertising platform. They increased the clicks that their advertisers could purchase, but kept the price the same. At the same time, they promoted their “Advertising Sale” aggressively throughout their web site, including the home page, with eye-catching banners and buttons. They also upgraded their ‘Advertise Here’ page with more instructions on the process to get their advertisers more comfortable with the concept.
The promotion was a huge success, increasing their revenues, and more importantly, adding new 1st-time advertisers, who will return.
Because small advertisers don’t necessarily know that they can directly purchase advertising on your web site and they normally don’t visit your ‘Advertise Here’ page, you need to promote and educate to supercharge your direct self-serve advertising revenue.
By making small advertisers aware, educating them on the benefits and the process, and by giving them pricing options that work with their budget, your self-serve advertising revenue will become a major part of your overall online advertising revenue (along with your direct-sales and ad network revenue).