deviantART today launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community.

adPro is powered by the latest version of Shiny Ads self-serve advertising platform. It allows the advertiser to create a display ad using easy-to-use tools including banner templates, target the campaign by country, pay via a wide array of options and then track the performance of their campaign.

Since the entire ordering process is automated, including the ad insertion into deviantART’s OpenX ad server, transaction expenses are significantly reduced. This allows deviantART to lower its price point to attract small and local businesses that would traditionally not be able to afford such a campaign and would spend their small ad budget elsewhere such as ad networks.

“We’re excited by the launch of AdPro, powered by Shiny Ads.” said Ernie Riemer, VP of Advertising, “The platform Shiny Ads provides allows us an efficient and customizable way to offer a great product to the large number of small businesses looking to advertise on deviantART”

We are happy to have deviantART.com launch their Shiny Ads implementation after a couple of weeks of testing. deviantART.com is using Shiny Ads to allow their artists to advertise their artwork on the site in a 300×250 sidebar ad unit. Their pricing model is CPC and their pricing options range from $20 to $1,000.

They are also using a new beta feature of Shiny Ads that allows them to “skin” the advertising interface to look like the rest of their web site.

You can see it at deviantart.com