You would think that viewers would be more likely to click on shiny, animated banner ads, but text ads are still hugely popular and in a lot of cases, more effective as iPerceptions found out.

We have received a number of enquries about providing a self serve interface for text advertising and so today we are launching support for text ads within the Shiny Ads self serve advertising platform.  A web publisher can now select an ad zone/placement that is designated for text ads only and can also design the HTML template that will be displayed with the advertiser-supplied title, description and URL.  When an advertiser visits the “Advertise Here” self service interface, they are presented with a clean and easy interface to build their text ad, instead of the display banner builder.