“Shiny Ads is pleased to be part of this year’s Up and Comers in the Canadian technology industry.”, said Roy Pereira, CEO of Shiny Ads. “We have always pushed the innovation boundary with our technology, and continue to exceed our partners’ expectations. This award signifies that we are on the right path”

About Shiny Ads

Shiny Ads is an advertising technology company specializing in sell-side automation of premium inventory. Our award-winning Self-Service Advertising Platform is our core product offering. With Shiny Ads, publishers are able to facilitate ad buys to smaller advertisers in a quick, easy and affordable way. Visit our website at ShinyAds.com or follow us on Twitter at @shinyads.

About the Branham300

For nearly 20 years, the Branham300 has highlighted the top Canadian and Multinational ICT companies operating in Canada, as ranked by revenues. It illustrates the depth and breadth of innovative technologies developed in Canada and is widely considered to be a leading source of intelligence on Canada’s ICT industry. The Branham300 list consists of the following major categories:

• Top 250 Canadian ICT Companies
• The Next 50 Canadian ICT Companies
• Top 25 ICT Multinational Companies operating in Canada
• Top 25 Up and Comer ICT Companies (category ranked on innovation/not revenue)

The Branham300 is published annually on www.branham300.com, as well as in the April/May issue of Backbone Magazine (www.backbonemag.com). Keep up to date with the Branham300 and Branham Group on twitter at @branhamgroup, through Branham’s Newsletter, or RSS feed.

About Branham Group Inc.

Branham Group Inc. is a leading industry analyst and strategic consulting company servicing the global Information, Communication and Entertainment (ICE) Technology marketplace. Branham Group assists ICE Technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health, Green IT and Cloud). Branham also produces an annual listing of the top ICT companies in Canada (www.branham300.com) and monitors over 450 Digital Health vendors (www.branhamgroup.com/digitalhealth).

For more information regarding Branham Group, please visit www.branhamgroup.com.

For further information, please contact:

Darren Anderson
Project Manager, Branham300 & Research Analyst
Branham Group
613-745-2282 Ext. 122
danderson@branhamgroup.com

In the first part of this series I addressed the problem and opportunity that online publishers face in servicing smaller ad orders. In summary, a self-serve advertising platform is a very effective solution for processing ad orders under $5000. In part 2 of this 3 part series, I will identify to the two primary types of solutions available to publishers today.

Self-serve via JavaScript
This type of solution is integrated into the publisher’s ad server via JavaScript and will require a bit more human involvement. Publisher’s ad ops team will have to set up a campaign for the self-serve solution similar to how they
set up an ad network in the ad server. Therefore a specific amount of inventory must be allocated and will need to be monitored on an on-going basis.

Self-serve via API
This type of solution is integrated directly into the publisher’s ad server via an API. With this type of solution no specific inventory needs to be allocated since inventory availability is determined when the advertiser is ready to buy.

The automation factor of a self-serve advertising platform is key to maximizing publisher’s revenue from advertisers with smaller ad orders. An API based solution is fully automated with one exception; each campaign requires approval from ad ops before going live (for quality control purposes). All other aspects happen without human involvement including sales, campaign trafficking, reporting and payment. Whereas a JavaScript based solution, as mentioned above, requires ad ops team members to create a campaign, allocate inventory and monitor.

The API based solution also offers advertisers full targeting capabilities, which is a great incentive for advertisers
with smaller budgets; most value for their dollar spent. This is not the case with a JavaScript based solution, which unfortunately does not have the same targeting functions. For example, it lacks ability to use key value pairs to
target ads.

Why the different technical approaches?
Vendors using the JavaScript approach are typically an ad network offering self-serve as a value-add solution or come from an ad network background, they will also cross-sell other sites using their solution. The API based solutions, on the other hand, are pure-play advertising technology companies focused on solving a pain point for publishers while giving them maximum control and flexibility.

I hope you found this information valuable and would love to hear your thoughts on self-serve advertising.
Feel free to comment below – let’s get the conversation started.

http://www.youtube.com/watch?v=ZwsiDn2YUO8

Sounds good, right? Well we just went one step further!

Shiny Ads’ inside sales module now offers integration with Salesforce.com, the enterprise cloud computing company known for it’s CRM platform.  This allows online publishers to easily retrieve existing advertiser account information – further simplifying the ordering process.

Could it get any better?

We are now located in Unit 406 on 174 Spadina Avenue (at Queen Street West) in Toronto’s tech-corridor.

View Larger Map

Here is a video of us speaking to Karim Kanji of Third Ocean after we presented in the afternoon.

You can see the rest of the videos here.

We have opened up to publishers who wish to beta test our self service advertising platform. Register here.